Movember United States - Media Room |

Movember Media Room

Media Contact
Lisa Heath

e:  lisa@movember.com
p:  (310) 450-3331
Movember Press Materials
Movember 2010 Campaign Release- May 1, 2010
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Adam Garone Bio- Movember Co-Founder and CEO
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Movember Documents
MOVEMBER NEWS FACTS

Rates of prostate cancer in men are comparable to breast cancer rates in women, with a man being diagnosed with the disease every 2.7 minutes. According to recent findings, men are 40 per cent more likely than women to die from cancer due to the simple act of putting off doctor visits and failing to lead a proactively healthy lifestyle.

Movember, the month formerly known as November, aims to change these statistics by creating a global focus on cancers affecting men.  Each Movember, men are challenged to start the month clean-shaven and grow a moustache.  The moustache becomes the hairy ribbon for men’s health and the guys growing them become a walking billboard for 30 days. The growth of a new moustache sparks hundreds of conversations about the seemingly taboo topics of men’s health and prostate cancer.

Movember began in 2003 over a few beers in Melbourne, Australia.  The guys behind it joked about 80s fashion and decided it was time to bring back the moustache.  In order to justify their “Mo” (Aussie slang for moustache), they used their new looks to raise some awareness and money for prostate cancer research… never dreaming their efforts would lead to a global movement for men’s health.  To date, more than 627,000 Movember “Mos” have been grown to raise over $100 million to change the face of men’s health.

This November will mark the 4th Movember campaign in the US, which will continue to raise funds for the Prostate Cancer Foundation (PCF) and LIVESTRONG.  In 2009, over 28,000 men grew moustaches to raise more than $3.2 million for our beneficiary partners. 


 
Mo Bros and Sistas can celebrate their journey at official end-of-Movember Gala Partés held in Seattle, San Francisco, Los Angeles, San Diego, Denver, Minneapolis, Chicago, Austin, Boston, New York, and DC, Atlanta.

MOVEMBER’S BENEFICIARIES
Prostate Cancer Foundation (PCF)

The PCF was founded in 1993 to find better treatments and a cure for prostate cancer by funding promising research programs that otherwise would not be able to find funding.  Through its unique model for soliciting and selecting innovative research programs and rapid deployment of resources, the PCF has funded more than 1,500 programs at nearly 200 research institutions around the world.


Lance Armstrong Foundation (LAF)

The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong to unite people to fight all cancers, believing that unity is strength, knowledge is power, and attitude is everything.  The LAF unites people to fight cancer and pursue an agenda focused on prevention, access to screening and care, improving the quality of life of survivors, and research investment.


Important Statistics
  • 1 in 2 men will be diagnosed with cancer in their lifetime.  1 in 3 women will be diagnosed.
  • 1 in 6 men will be diagnosed with prostate cancer in their lifetime.  One new case occurs every 2.7 minutes and a man dies from prostate cancer every 19 minutes.
  • Rates of prostate cancer in men are comparable to rates of breast cancer in women.
  • in 2010, about 569,490 Americans are expected to die of cancer, more than 1,500 a day. Cancer accounts for nearly 1 of every 4 deaths.
  • The World Health Organization projects that in 2010, cancer will become the leading cause of death globally, surpassing heart disease and stroke.
  • Depression is a high risk factor for suicide- men commit suicide four times as often as women.
  • Depression can occur in anyone, at any age, and in people of any race or ethnic group.  It affects approximately 6 million men each year.
  • Two-thirds of the 12 million new cases of sexually transmitted diseases each year occur in people under 25.
  • An estimated 8.7 million adult men over the age of 20 in the U.S. have diabetes- almost one third of them do not know it.
  • Approximately 50 million men and women in the U.S. have high blood pressure- almost 30% do not know it.
QUOTES
"I would like to thank Movember for again choosing LIVESTRONG as a beneficiary of their great work.  We are grateful with their extraordinary ability to reach younger generations often overlooked in the cancer community.  We look forward to building upon last year's successful Movember campaign and continuing our shared mission to make cancer a global priority. " - Doug Ulman, CEO and President, LIVESTRONG, and 3-time cancer survivor

"Movember is helping to support three vaccine research programs and move twelve new medicines from the laboratory to clinical trials.  These may alleviate pain and suffering for the nearly 2.5 million men and their families who are currently facing prostate cancer in the US.  How else can we say thank you from the bottom of their hearts and ours? Without Movember, the progress of those projects would have been hindered." - Dr. Jonathan Simons, CEO and President, Prostate Cancer Foundation

"The Prostate Cancer Foundation is very excited to continue working with Movember.  Movember brings the important message of prevention and early detection and treatment to a younger demographic that mobilizes behind the cause and raises awareness for this disease that strikes 1 our of 6 American men. The funds raised by the Mo Bros and Mo Sistas will be deployed rapidly by PCF to accelerate research for better diagnostics, treatments, and cures." - Dan Zenka, Vice-President, PCF, and a prostate cancer patient

"It's hard to believe what began as a bit of a joke has turned into a global movement for men's health.  It's humbling to see so many men and women passionately support this cause.  These days you can't grow a moustache without people asking what's going on, leading to amazing conversations about cancers that affect men."- Adam Garone, Movember CEO and Co-Founder

"Movember is a great way to generate awareness and raise money for prostate cancer.  The common enthusiasm and camaraderie Movember generated within our company, from I.T. staff to marketing, production and even the team riders, only added to the fun." - Bob McKinght, CEO, Quiksilver

"When I heard about Movember, my first thought was, 'What a great way to support my uncle, who has spent the last two years battling prostate cancer.'  My second thought was, 'Who doesn't want a valid reason to grow a moustache?'" - Jack Choate, Movember Participant
2009 Videos
Coming soon: 2010 Videos

2009 Intro Video:




See the impact Movember is having on prostate cancer in the US:




Logos
MOVEMBER LOGOS:

 
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BENEFICIARY LOGOS:

Prostate Cancer Foundation- Download JPG
 


 Lance Armstrong Foundation- Download JPG



Movember Photographs
Movember Images- Moustache Photos

Movember Images- Gala Photos

Movember Images- 2009 Launch Event NY (10/16/09)




Movember websites:
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